Privacy Policy

Aleph Brick Co. Inc. values the privacy of its Users (“you” or “your”) and has established this Privacy Policy to outline how we collect, use, and share your personal information. By accessing our website, interacting with us, or placing orders, you consent to the practices described in this policy. Please review this policy carefully to understand how we handle your information.

This Privacy Policy covers:

- The types of personal information we collect

- Why we collect your information

- How we collect and use your information

- How we share your information

- Your choices regarding the use of your personal information

This Privacy Policy is an integral part of our Terms of Use, which govern your use of our website. We may update this policy periodically to reflect changes in our practices or legal requirements. It's important to stay informed about how we use your information, so please review this policy regularly.

Please note that you must be 18 years or older to use our website. Our website is intended for a general audience, and we do not knowingly collect personal information from children under the age of 18. If you believe we have inadvertently collected information from a child, please contact us using the information provided below.

Why do we collect certain information?

Aleph Brick Co. Inc. collects personal information to enhance our products and services, communicate with you, process orders, and deliver a personalized shopping experience. We also use this information to notify you and your recipients of special offers and discounts from us, our affiliated brands, and selected third parties. Further details on how we utilize and share your information are outlined below.

What information do we collect?

Personal Information:

For the purposes outlined in this Privacy Policy, "personal information" refers to any data that identifies, relates to, or can be used to contact a specific individual. The types of personal information collected through the Site include:

- Contact information: First name, last name, mailing address, email address, billing address, and telephone number.

- Personal demographic information.

- Account information: Username, password, identification numbers, and other details associated with your Site account.

- Marketing information: Information on promotional materials received, products of interest, receipt of promotional communications, and marketing preferences.

- Communication information: Copies of communications and inquiries submitted to us via email, chat, calls, and Site features.

- Transaction information: Details of purchases or transactions made via the Site, including payment details, products purchased, and transaction history.

- Message information for third parties: Details of messages sent to designated recipients, including contact details.

- Technical support information: Details of technical support issues submitted through the Site.

- Device and usage information: Details of Site usage, including device used, IP address, browsing activity, and interaction with the Site.

We collect information through the Site when you:

- Place an order.

- Request information from us.

- Participate in forums, surveys, contests, promotions, chats, and other activities.

- Create an account.

- Interact with customer service features.

- Provide us with personal information in any other manner.

Information provided to us may be collected even if an order or registration process is not completed. Members may also add contacts to their Address Book for gift sending purposes. Please note that we may aggregate or anonymize data to remove identifying information.

Other Information We Collect From You

We utilize various technologies to automatically gather the following types of information about you, similar to many other websites:

- Cookies: These are small data files sent to your browser from a web server and stored on your device. Cookies inform us of your status as a prior customer, user, or Member, and enable certain features. Most web browsers allow you to disable cookies, but this may affect certain Site functionalities like the shopping basket.

- Log files and device identifiers: Log files track actions on the Site and collect visitor data, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.

- Web beacons and other technologies: We employ "action tags" to anonymously track purchase, usage, and web activity. These tags may provide data to third parties for tracking purposes across websites and monitor email readership.

- Analytics: Our Site may utilize third-party analytics tools like Google Analytics. You can find more information about data collection and processing with Google Analytics here and read Google’s privacy policy here.

Information gathered through these technologies may be combined with personal information or aggregated with other data on website visits. We may share information on your Site usage with advertising and analytics partners, who may combine it with previously provided information.

Information from Other Sources

We may acquire both personal and non-personal information about you from affiliates, business partners, vendor partners, contractors, suppliers, and other third parties and integrate it with the information we have gathered. Us and the third parties we collaborate with may amalgamate information collected from you over time and across the Site with data obtained from other sources. This process enhances the overall accuracy and comprehensiveness of the information and enables us to personalize our interactions with you more effectively.

Information from Social Media

If you engage with us on any social media platform: (i) depending on your social media privacy settings, the personal information you share on the platform may be accessed, collected, or utilized by us as outlined in this Privacy Policy, and (ii) when we engage with you on social media, your account name/handle may be visible to all members or users of our social media accounts. Social media platforms operate independently from Aleph Brick Co. Inc., and we are not accountable for the personal information you opt to provide or link on any social media platform. We recommend reviewing the privacy policies and settings of any social media platform you interact with to better understand their privacy practices.

How we use the information we collect?

We (or service providers acting on our behalf) utilize the information we gather for various purposes, including:

- Communication with you

- Processing of your orders

- Enhancing and personalizing your shopping experience

- Notifying you and your gift and message recipients of offers and discounts from The Aleph Brick Co. Inc. and our affiliated brands

- Facilitating credits for purchases under loyalty or buying programs you have joined

Additionally, we use the collected information for the following:

- Processing payments made to Aleph Brick Co. Inc. or any warranted refunds or monetary adjustments

- Addressing customer service matters, including those related to our Site's performance and technical issues

- Developing, updating, and improving our services, customer service, and customer experience

- Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities associated with our Site or services

- Enforcing our agreements, complying with legal or regulatory obligations, and defending or advancing legal claims

- Notifying you about changes to our Site, services, or significant updates to this Policy

- Conducting surveys or seeking feedback from you

- Carrying out other functions as described to you at the time of collection or as consented by you.

For further details regarding your options concerning your personal information and communication preferences, please refer to the “Choices About the Collection and Use of Personal Information” section below.


Our Marketing Efforts

Occasionally, we may send you direct marketing communications, such as news, updates, offers, and other announcements regarding our services and activities. We will only send these marketing messages where permitted by law. If you no longer wish to receive such marketing communications from us, you can unsubscribe at any time using the provided option in the communication you received (e.g., located in the email footer) or by contacting us using the information provided below.

Disclosure of Personal Information

When the information we gather about you is aggregated, anonymized, or otherwise does not identify you personally, we may utilize it for any purpose or share it with third parties, as permitted by applicable law.

Additionally, we may disclose your information to the following entities:

  • Business Partners and Service Providers: We may share your information with third-party vendors, service providers, and business partners necessary for fulfilling any contract we have with you. For example, this may include payment processing providers, accountants, legal counsel, consultants, or other professional service providers.
  • Operational Service Providers: Certain third-party service providers assist us in running our operations and managing our administration. These providers may access your personal information to perform specific tasks on our behalf, such as IT and system administration, website hosting, chatbot services, payment processing, and data storage.
  • Marketing and Advertising Vendors: We may engage marketing and advertising vendors to aid in lead generation, marketing automation, targeted advertising, and managing marketing campaigns and communications.
  • Analytics Vendors: To better understand website traffic, usage patterns, and identify potential customers, we may utilize analytics vendors.
  • Regulatory and Governmental Authorities: We may disclose information to comply with applicable laws and regulations, respond to lawful requests from regulatory or governmental authorities, or to protect our rights.
  • Merger or Acquisition: In the event of a merger, acquisition, divestiture, or similar transaction involving our company, your information may be transferred as part of the assets being transferred.
  • Other Disclosures: We may disclose information for purposes disclosed at the time you provide the information or for other purposes consistent with this Privacy Policy.

We may combine information received from various sources, including our website, emails, mail, fax, and telephone, with information from our affiliates and third parties to enhance your shopping experience and communicate with you in accordance with this Privacy Policy.

Please note that we reserve the right to disclose information as required by law, in response to legal requests, or as necessary to operate the website, process orders, conduct promotions, contests, and sweepstakes, and protect the rights or property of the company, its affiliates, users, customers, members, sponsors, providers, licensors, merchants, and associates.

Consent to Transfer and Submission
The Aleph Brick Co. Inc. operates within the United States. If you are situated outside the United States, please note that any information you provide to us will be transferred to the United States. By utilizing the website or otherwise furnishing us with information, you explicitly consent to this transfer.

Furthermore, if you furnish us with data regarding other individuals (such as recipients of your messages or gifts), you affirm that you have obtained consent from each individual for the submission, transfer, and processing of their information. While personal information collected by us through the website, emails, mail, fax, and telephone is managed in accordance with this Privacy Policy, it is important to acknowledge that the laws governing the protection of personal data in the U.S. may not be as comprehensive as those in other countries.

SMS Text Message

SMS Text Messaging. We may use personal information we collect to communicate with individuals via text message, including (with your consent) to market to you or offer you information and updates on products or services we think you may be interested in. You can unsubscribe from marketing text messages at any time by replying STOP or clicking the unsubscribe link (where available) in one of our messages. For more information, please see our Terms of Service.

Links to Other Web Sites
Aleph Brick Co. Inc. would like to inform you that when you click on links or ad banners redirecting you to affiliated or third-party websites, you will be governed by the privacy policies and terms of use of those websites, not ours. We recommend reviewing the posted privacy statement and user terms before using any other website or providing any personal information to them.

While we strive to protect personal information once it is in our possession, it's important to note that no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Despite our best efforts to safeguard the information we collect or process, we cannot provide a guarantee of its security.

Your Choices About Personal Information

We value your autonomy in deciding how your information is handled. We strive to provide you with meaningful options concerning the collection, use, and disclosure of your personal information. Here are some choices you have regarding your personal information:

  • Marketing Emails: You can opt-out of receiving promotional emails from us by clicking the “opt out,” “unsubscribe,” or similar link in any promotional emails and following the instructions provided, as required by applicable laws.
  • Cookies: Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Please review the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that disabling or deleting cookies may limit your access to certain features of the Website.
  • Google Analytics: If you prefer not to have your data collected by Google Analytics, Google offers an opt-out browser. Learn more about Google's data usage here.
  • Interest-Based Advertising: To opt-out of personalized or interest-based advertisements, adjust the settings on your device. Visit your device settings and opt-out through Google/Android or iOS controls, as applicable. Each operating system has its own instructions. For other devices or operating systems, visit the privacy settings for the device or contact the platform operator. You can also visit to opt out of interest-based advertisements.
  • Declining to Provide Information: You can choose not to provide requested information through our Site, but this may limit your ability to use certain features, request information, make purchases, or initiate transactions.
  • Do Not Track Mechanisms: Our Site does not honor “Do Not Track” signals, and such signals will not impact the operation of this Site.
  • Jurisdiction-specific Choices: You may have additional choices under the laws of your place of residence, as described below.

For further inquiries about choices relating to your personal information, you can contact us using the details provided at the end of this Privacy Policy.

Links to Third-Party Websites

Kindly be aware that this Privacy Policy exclusively pertains to the information you've furnished directly to us and does not extend to data shared with our Affiliates or third parties (including merchants referenced or accessible via our Site). The handling of information you've shared with our Affiliates or third parties is subject to their respective privacy policies and terms. Third-party websites with which you engage maintain separate privacy policies, which you should examine independently. We lack control over these third-party websites and bear no responsibility for their content or data-handling practices.


California Residents; California Consumer Privacy Act (CCPA)

Under the CCPA, California residents have certain rights regarding their personal information. These rights include the right to know what personal information is collected, the right to request deletion of personal information, and the right to opt-out of the sale of personal information. 

Under California Civil Code Section 1798.83 (known as the “shine the light” law), California residents have a right to request an information-sharing disclosure from a business to which they have provided personal information and which has disclosed the information to any third party for third-party direct marketing uses in the prior calendar year. A business may comply with this law by (i) publishing and implementing a policy that provides California residents with the choice to opt out of the sharing of their personal information for third-party direct marketing uses and (ii) informing California residents, upon receipt of their requests for an information-sharing disclosure under this law, on how to exercise their choice to opt out.

California residents are encouraged to send requests for information-sharing disclosure under this law to us via email at Please be advised, under this law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email address.

Notice for Nevada Residents

In accordance with Nevada law, individuals residing in Nevada have the right to request that operators of websites and online services refrain from selling their covered information to third parties. Covered information includes personal identifiers such as first and last name, address, email address, phone number, or any identifier that enables direct physical or online contact. As mentioned earlier, we may share your information with select third parties to offer you relevant products and services and for other purposes outlined above. We do not consider our sharing practices to constitute a sale under Nevada law.


International Transfers

Aleph Brick Co. Inc. is based in the United States, which means that the information you provide to us may be stored on servers or workstations located in the United States. By providing us with your information, you understand and consent to the transfer of this information to the United States. You also acknowledge that data protection laws in the United States may differ from those in your country of residence.

When we transfer personal information to the United States, we will take appropriate measures to safeguard this information in accordance with applicable data protection laws.


Data Retention

We will retain your personal information only for the duration necessary to fulfill your requests or the purposes for which it was initially collected. Our retention periods are determined by various factors, including the duration of our ongoing relationship with you, legal obligations we are bound to, and the necessity to adhere to legal requirements.

Your Consent and Changes to this Policy

By utilizing our website, you acknowledge and consent to the terms outlined in this Privacy Policy. We reserve the right to modify our Privacy Policy periodically, incorporating suggestions from customers, introducing new features or services, or making other necessary adjustments. Any revisions to the Privacy Policy will be posted on our website at least 30 days before their effective date, unless exigent circumstances require immediate implementation to comply with the law or safeguard the interests of the company, our customers, users, members, sponsors, providers, licensors, merchants, associates, and affiliates, in which case the changes will take effect upon posting or as otherwise indicated.

The date of the most recent update to both the Privacy Policy and the overall Terms of Use is indicated at the top of each document (refer to "Last Updated").

If you wish to receive advance notice of changes to the Privacy Policy or Terms of Use, either prior to or immediately upon their taking effect, please send an email to from the email address where you'd like to receive notifications. By continuing to use Aleph Brick Co. Inc. following the implementation of such changes, you agree to be bound by the updated Privacy Policy and Terms of Use, both of which constitute a binding agreement.

Contact Us

We appreciate your feedback, inquiries, challenges, and questions regarding this Privacy Policy and our privacy practices at Aleph Brick Co. Inc. Please feel free to reach out to us at with your comments and questions.